Ficohsa ¡Gana un carro por mes!

We developed the visual identity and branding system for a promotional campaign by Ficohsa, centered around a car giveaway. The campaign featured the raffle of six cars, one per month, and was open to all customers who deposited a qualifying amount of money with the bank. The identity was designed to be dynamic, trustworthy, and engaging, supporting the campaign across multiple touchpoints and reinforcing the bank’s brand presence throughout the promotion.