Ficohsa Mastercard AA

We developed the creative concept and full rollout for the launch campaign of the new Ficohsa Mastercard American Airlines AAdvantage® card. A concept inspired by the universal dream of travel, connecting everyday purchases with the excitement of planning the next journey. Built around the central idea 'Your new boarding pass', we created a visual and narrative system that links card usage with access to exclusive travel benefits: miles accumulation, upgrades, lounge access, and more. The campaign came to life through multiple touchpoints: point-of-sale materials, key urban placements, digital assets, and in-branch signage. An integrated experience designed to remind users that every purchase brings them one step closer to their next destination.