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A full redesign of La Virginia’s e-commerce site, focused on improving navigation, visual clarity, and the overall shopping experience. The project involved restructuring the site’s information architecture and developing a visual design system aligned with the brand’s warm and traditional identity.
With a user-centered approach, we optimized the journey from product exploration to checkout. UX principles were applied to streamline navigation, build user trust, and improve conversion.
The result is a functional and visually appealing online store, ready to scale and strengthen the brand’s digital presence while enhancing user engagement.
